Hi, I’m Adam,
I’m an Experience Designer based in Columbus, Ohio. I have over ten years working in creative marketing in an EdTech space, with key focuses on web design, content structure, problem solving, and collaboration.
I’m currently,
Reading: Wind and Truth by Brandon Sanderson
Playing: Elden Ring (again and again)
Watching: I am between things! Just finished “The Pitt” & “Kaiju No. 8”
Projects
Direct Instruction
UX, 3D Rendering, Lead
Direction Instruction (DI) is an intervention methodology. At McGraw Hill, it includes a family of intervention programs built around this methodology. We were asked to redesign the website to better tell the DI story.
Inspire Science
UX, Visual Design
A K–12 Science Program, guided by phenomena-based learning that needed a web refresh that told a stronger collective K–12 story.
California Reveal Math
UX, Visual Design
With the launch of our California specific Reveal Math program, we needed to build a corresponding website to better support our regional sales teams.
Educator Communities
UX, Visual Design
A social network space for educators centered around McGraw Hill Products. Educators had confusion when trying to sign up and log into Communities. We need to tell a more cohesive
story with clearer guidance
